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02 Mar 2004
IOC News , Press Release

IOC Launches tender process for sale of European Olympic Broadcast Rights

The International Olympic Committee (IOC) will open the tendering process for the sale of the Olympic Broadcast Rights in Europe for the XXI Olympic Winter Games in 2010 and the Games of the XXX Olympiad in 2012 on the 3 March 2004.

Broadest possible audience
The Invitation To Tender issued by the IOC provides genuine bidders with specific guidelines for the transmission of Olympic broadcast material within the European area to ensure that it meets the highest possible standards and reaches the broadest possible audience. Four separate broadcast/media packages will be available: audiovisual transmission; mobile platform transmission, audio transmission and shared fixed memory media (video/DVD).

Public advertisement campaign
For the first time, the IOC will launch a public advertisement campaign in major European newspapers inviting all broadcasters of the region and other organisations to submit their tenders. The IOC announced earlier this year that it would consider all options - that is, pan-European, multi-territory or country-by-country.

Ideals and interests of the Olympic Movement
In his message to potential bidders, IOC President Jacques Rogge said: "The IOC is committed to running a fair and competitive tendering process, designed to select the group of broadcasters and media companies that can best serve the ideals and interests of the Olympic Movement. We will be looking at offers expanding the promotion and coverage of the Olympic Games, embracing new technologies, broadening the choice for viewers, and guarantee the widest possible audience for the Olympic Games."

High level of interest
The IOC First Vice-President Dr Bach, who is coordinating the European negotiations said: "Over the past few months the IOC has seen a very high level of interest from various broadcasters and media organisations throughout Europe to acquire future broadcast rights. The IOC will base its final decision on the financial offers and other factors including the level and quality of coverage and promotion of the Olympic Movement."

Notice of invitation to tender for European Olympic Broadcast Rights
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