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23 Jun 2016
IOC News

IOC launches #OlympicPeace digital campaign

To mark Olympic Day on 23 June, the IOC has launched the next phase of its “Together we can change the world” global campaign: #OlympicPeace.

The #OlympicPeace digital campaign communicates the Olympic Movement’s vision of building a better world through sport – by inspiring the spirit of unity, hope and peace for a better tomorrow. 


To show support for the #OlympicPeace, audiences around the world can create their own unique “peace dove” with a customised message at and share it on their personal social media feed.

The IOC will also be sharing a series of stories across social media platforms and on that bring to life how sport can foster peace and hope in the world, whether by bringing athletes together in friendly competition, breaking down barriers between communities in conflict, or helping to overcome social stigma.

At the Olympic Torch lighting ceremony on 21 April, which coincided with the launch of the global campaign, the IOC President said,

“Like no other human activity, sport is about bringing people together in the spirit of friendship and respect. Sport always builds bridges; it never erects walls. In a world shaken by crises, the message that our shared humanity is greater than the forces that divide us, is more relevant than ever before. By coming together in unity to celebrate the rich diversity of our shared humanity, the Olympic Games give us all hope that a better world is possible. Together, we can change the world.”


The first phase of the campaign included four films: Together, Breath, Respect and Counting Stars, which are being aired by Olympic broadcast partners and across digital platforms in the run-up to the Olympic Games Rio 2016. 

The soundtrack for the films was produced by renowned US musician Questlove, who re-recorded the song “The Fire”, originally by Questlove and The Roots, with top recording artists from across the world: Lenny Kravitz, Nneka, Yuna, Diogo Nogueira, Harts and Corinne Bailey Rae.

The voiceover for the PSA, recorded in English, Spanish, French and Portuguese, features cultural icons including Uma Thurman, Juliette Binoche, Paz Vega and Tais Araujo. 

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