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Date
04 Aug 2008
Tags
IOC News , Beijing 2008

IOC launches Beijing 2008 Olympic Games online Channel


The IOC will launch an online Channel to broadcast the Beijing 2008 Olympic Games in 77 territories* across Africa, Asia and the Middle East, including India, Republic of Korea, Nigeria and Indonesia, it was announced today.
 
From 6 August 2008, the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand (VOD). The IOC’s Channel will be available on YouTubeTM, geo-blocked within each territory, at: www.youtube.com/beijing2008
 
The IOC’s Channel will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.
 
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
 
After online broadcast coverage was made available in a handful of territories for Athens 2004, and in 23 territories for Turin, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters and/or directly via the IOC’s Channel.
 
IOC Director of Television and Marketing Services, Timo Lumme said: “The IOC’s priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast Channel and content production facilities. The IOC’s Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms.”
 
By offering an abundance of freely available content across media platforms around the world, including over the internet, the IOC believes it is limiting the risk of piracy infringements.
 
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For further information on IOC broadcasting for the Beijing 2008 Olympic Games, please see the IOC’s Marketing Media Guide.
 
For media enquiries, please contact 
 
IOC contacts in Beijing:
Emmanuelle Moreau - Media Relations Manager + 86 158 1155 1830
Sandrine Tonge -Media Relations Coordinator -                 +86 135  5217  5720         
email: pressoffice@olympic.org;
 
* List of territories:
 
Afghanistan
Madagascar
Angola
Malawi
Bahrain
Malaysia
Bangladesh
Maldives
Benin
Mali
Bhutan
Mauritania
Botswana
Mauritius
Brunei
Mongolia
Burkina Faso
Mozambique
Burundi
Myanmar
Cambodia
Namibia
Cameroon
Nepal
Cape Verde
Niger
Central African Republic
Nigeria
Chad
Oman
Comoros
Pakistan
Congo
Papua New Guinea
The Democratic Republic Of The Congo
Qatar
Ivory Coast
Republic of Korea
Djibouti
Rwanda
East Timor
Saudi Arabia
Equatorial Guinea
Senegal
Ethiopia
Seychelles
Gabon
Sierra Leone
Gambia
Singapore
Ghana
Somalia
Guinea
Sri Lanka
Guinea-Bissau
Sudan
India
Swaziland
Indonesia
Syrian Arab Republic
Iran Islamic Republic Of
United Republic Of Tanzania
Iraq
Thailand
Kenya
Togo
Democratic People’s Republic Of Korea
Uganda
Kuwait
United Arab Emirates
People’s Democratic Republic Lao
Vietnam
Lesotho
Yemen
Liberia
Zambia
 
Zimbabwe
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