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IOC awards Singapore 2010 Youth Olympic Games broadcast rights


The International Olympic Committee (IOC) today announced agreements with MediaCorp, SingTel and StarHub to become the official broadcasters within Singapore for the inaugural Youth Olympic Games in Singapore in 2010.

Olympic Broadcasting Services (OBS), the host broadcast subsidiary wholly owned by the IOC, will be responsible for delivering to these three organisations, as well as to broadcasters around the world, a number of live broadcast feeds and  a 24-hour Youth Olympic News Channel, which will incorporate two daily highlight programmes. The coverage will embrace all broadcast platforms, including free-to-air television, radio, cable television, mobile phone and online.

IOC President Jacques Rogge said: “The first ever Youth Olympic Games will be an important moment for the Olympic Movement. It is the first time we have launched a new event since the first ever Winter Games in 1924. Today’s announcement is a big step forward in ensuring that the Youth Olympic Games are available to viewers on all broadcast platforms, both within Singapore and around the world.”
 
IOC Executive Board member Richard Carrión, who led the negotiations, said: “I would like to thank MediaCorp, SingTel and StarHub for their hard work in making today’s announcement a possibility. The Youth Olympic Games are aimed not only at those young people competing in Singapore, but also to young people around the world, and we are delighted that we are in a position to be able to make this a reality via live and on- demand broadcast.”

OBS Managing Director Manolo Romero said: ”OBS is excited to be participating in the launch of this visionary initiative of the IOC, by providing broadcasters around the world with comprehensive coverage of the first ever Youth Olympic Games. The broadcast of the Games will endeavour not only to capture the major sports achievements of the young athletes, but will also have a special focus on the cultural and educational components of the Games.”

Mr Shaun Seow, MediaCorp Deputy CEO (News, Radio, Interactive Print) said: “We are very pleased and honoured to be appointed as an official broadcaster for free-to-air television and radio for the 2010 Youth Olympic Games in Singapore.  We are equally excited to be working alongside Olympic Broadcasting Services to bring the live action of the Games to viewers through our daily coverage of the Games.” 

Mr Edward Ying, Chief, Content and Media Services Group, SingTel, said: "SingTel is very pleased to have the opportunity to bring the excitement of the inaugural Youth Olympic Games to audiences around the region.  Our innovative applications and reliable network will help us to connect with young people, as well as enabling them to catch every single moment of the Games via their favourite delivery mediums - the mobile phone and the internet." 

StarHub Chief Operating Officer, Tan Tong Hai, said: “As a full service provider, we look forward to delivering unparalleled coverage of the Youth Olympic Games across our suite of pay TV, mobile and internet platforms. We are delighted to be able to celebrate and showcase the achievements of the young athletes through multiple channels dedicated to the simultaneous broadcast of live events, as well as the Youth Olympic News Channel, which will be made available free and round-the-clock to all viewers in Singapore.”

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MediaCorp has been granted the exclusive broadcast rights on free-to-air television and radio within Singapore, and non-exclusive right to broadcast clips on a delayed basis in English on Channel News Asia, MediaCorp’s proprietary television news channel.

SingTel has been granted the exclusive broadcast rights for the Youth Olympic News Channel on the mobile phone platform within Singapore. In addition, it has acquired the rights to the Youth Olympic News Channel and the live feeds in Bangladesh, India, Indonesia, Pakistan, Philippines and Thailand on the mobile phone platform.

Additionally, SingTel will cooperate with OBS to develop an internet webcasting solution with a view to maximising the exposure of the Youth Olympic Games internationally.

StarHub has been granted the exclusive broadcast rights to the live feeds on the pay cable television and mobile phone platforms within Singapore, as well as the exclusive broadcast rights for the Youth Olympic News Channel within Singapore on its free Preview Channel, Channel 01.

All three organisations have also acquired the non-exclusive right to broadcast the Youth Olympic Games online (live and on-demand) within Singapore.

In addition to today’s announcement, the IOC has informed all existing official Olympic broadcast partners (in territories outside Singapore) that they have the opportunity to acquire the right to broadcast the Youth Olympic Games within their territory without charge, if they guarantee certain levels of exposure across all media platforms.

The official IOC and Singapore 2010 web sites will also broadcast the Games online (live and on demand) to viewers around the world free of charge.

The Youth Olympic Games in Singapore, to be held between 14 and 26 August 2010, will bring together 3,600 athletes between 14 and 18 years of age from all 205 National Olympic Committees to compete in the 26 sports on the London 2012 Olympic Games programme. A fully fledged educational programme will raise participants’ awareness of the Olympic values and topics such as healthy lifestyles and the fight against doping. A number of communications initiatives will link the young people of the world with the event. A cultural programme will ensure a festive and pleasant atmosphere within the host city.

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For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, e-mail: pressoffice@olympic.org
   
To contact MediaCorp: Clarence Pong, Head, Corporate Communications Marketing
MediaCorp Pte Ltd, e-mail: clarencepong@mediacorp.com.sg, DID: 65 6350-3343, Fax: 65 6251-5628

To contact Singtel:Tricia Lee, Corporate Communications Manager, tricialee@singtel.com, Tel: +65 6838 3065

To contact StarHub: Huang Shu-Yin, Assistant Manager, Corporate Communications, Tel: +65 6825 5117, e-mail: syhuang@starhub.com

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