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Date
04 Jul 2011
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Olympic News

IOC awards broadcast rights in Germany, the Koreas and France


The International Olympic Committee (IOC) recently awarded the broadcast rights for future Olympic Games in the countries of Germany, the Republic of Korea and France.

Germany

ARD and ZDF were granted the broadcast rights in Germany for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil.

ARD and ZDF have acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile.

IOC President Jacques Rogge said “We are very pleased to continue our relationship with ARD and ZDF. They have provided fantastic broadcast coverage of the Games to the widest possible audience in Germany for many years and have demonstrated a strong commitment to the Olympic Movement.”

“ARD and ZDF have proven to be excellent broadcast partners for the Olympic Movement” said IOC Executive Board member Thomas Bach, who led the negotiations. “This is the first time we have negotiated broadcast rights directly in Germany, as opposed to through a broadcast union, and we are delighted to continue our relationship with the experienced teams at both ARD and ZDF.”

Ulrich Wilhelm, CEO Bayerischer Rundfunk and Director General for Sports Rights in the ARD said, "We shall continue to cover the Olympic Games in a way which will fully preserve its outstanding and unique character."

Markus Schächter, Director General of ZDF, said, “The Olympic Games are part of the world's biggest live events. ZDF and ARD highly appreciate the award of the rights by IOC which confirms the high level standards we have reached in sports coverage.”

The Koreas

The International Olympic Committee has awarded SBS the exclusive broadcast rights in the Republic of Korea and the Democratic People’s Republic of Korea for the XXIII Olympic Winter Games in 2018 in PyeongChang, the Games of the XXXII Olympiad in 2020, the XXIV Olympic Winter Games in 2022 and the Games of the XXXIII Olympiad to be celebrated in 2024, the latter three of which have yet to be awarded to a host city.

SBS have acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile. The agreement also includes a commitment to broadcast the Youth Olympic Games during the same period.

IOC President Jacques Rogge said, “We are delighted to continue our partnership with SBS through to 2024. SBS have been our broadcast partner in the region for many years and I would like to thank them for their commitment to the Olympic Movement.”

“This is the first broadcast agreement we have reached for the period running to 2024.” said IOC Executive Board member Richard Carrión, who led the negotiations. “This long term agreement is testament to the continuing appeal of the Olympic Games, and we are delighted that SBS will continue to provide fantastic coverage of the Games well into the next decade.”

SBS Chairman Se-Young Yoon expressed his "great pleasure to be the first broadcaster in the world to extend our contractual partnership with the IOC through 2024." He added that "SBS will gladly continue the support for the Olympic Movement overall and young Olympic athletes in particular."

France
France Télévisions has won the exclusive broadcast rights in France for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil, as well as the XXIII Olympic Winter Games (2018) in PyeongChang and the 2020 Olympic Games, which have yet to be awarded to a host city.

France Télévisions have acquired the broadcast rights across all media platforms, including internet and mobile.

IOC President Jacques Rogge said “We are very pleased to continue our partnership with France Télévisions. We are confident they will continue to do a fantastic job of providing the best possible broadcast coverage of the Games to the largest possible audience in France across a variety of media platforms.”

IOC Executive Board member Thomas Bach, who led the negotiations, commented “Traditionally the IOC has negotiated broadcast rights on a pan European basis, however the media landscape is changing quickly and we have adapted our approach in recent years by negotiating directly in certain markets. We are delighted to reach this agreement directly with our long term partner France Télévisions and look forward to continuing our work with them.”

Rémy Pflimlin, Chairman of France Télévisions, said “The Olympic Games are part of the DNA of our Group, and are one the cornerstones of sports programming of France Télévisions, that is known in France as the “widest field of sports” on free-to-air television. We are very pleased to renew our long time partnership with the IOC, with this agreement which is, for the first time, signed for four Olympic Games, and which will allow us to provide the Olympic Games with the widest possible coverage on all media platforms. Through this agreement, which secures our presence on the Olympic Games for the upcoming decade, we confirm our continued support to the Olympic sports.”

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