IOC awards broadcast rights in Germany for 2014 and 2016 Olympic Games
The International Olympic Committee (IOC) today awarded ARD and ZDF the broadcast rights in Germany for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) in Rio De Janeiro, Brazil.
ARD and ZDF have acquired the broadcast rights across all media platforms, including free-to-air television, subscription television, internet and mobile.
IOC President Jacques Rogge said “We are very pleased to continue our relationship with ARD and ZDF. They have provided fantastic broadcast coverage of the Games to the widest possible audience in Germany for many years and have demonstrated a strong commitment to the Olympic Movement.”
“ARD and ZDF have proven to be excellent broadcast partners for the Olympic Movement” said IOC Executive Board member Thomas Bach, who led the negotiations. “This is the first time we have negotiated broadcast rights directly in Germany, as opposed to through a broadcast union, and we are delighted to continue our relationship with the experienced teams at both ARD and ZDF.”
Ulrich Wilhelm, CEO Bayerischer Rundfunk and Director General for Sports Rights in the ARD said, "We shall continue to cover the Olympic Games in a way which will fully preserve its outstanding and unique character."
Markus Schächter, Director General of ZDF, said, “The Olympic Games are part of the world's biggest live events. ZDF and ARD highly appreciate the award of the rights by IOC which confirms the high level standards we have reached in sports coverage.”
ARD and ZDF are broadcast partners for the London 2012 Olympic Games through the IOC’s agreement with the European Broadcasting Union
For more information, please contact the IOC Media Relations Team:
Tel: +41 21 621 6000 e-mail: firstname.lastname@example.org, or visit our web site at www.olympic.org