IOC Awards Broadcast Rights in Australia
The International Olympic Committee (IOC) today announced an agreement with Nine Network (Nine) and Foxtel for the broadcast rights within Australia for the Vancouver 2010 and London 2012 Olympic Games.
The IOC assessed the bids it received and selected Nine Network and Foxtel on their capacity to reach the broadest possible audience on a variety of broadcast platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC President Jacques Rogge said “This is an excellent deal. Our aim is to ensure that as many people as possible are able to enjoy the Olympic Games across the world and we look forward to working closely with both Nine Network and Foxtel to make this possible in Australia”. IOC Executive Board member Richard Carrión, who led the negotiations, added “We are very happy with the outcome of this process, and look forward to building a relationship with Nine Network and Foxtel after the Beijing Games.”
Nine Network Australia Chief Executive Officer-Elect David Gyngell said: “The bid for the Olympic rights underscores the longer term commitment to the Network and the preparedness to invest in content. We believe the London Olympic Games will be a great event - London is a solid cultural fit with our viewing audiences and it is likely to achieve strong ratings, particularly with the historical links in sporting and cultural terms between Australia and the United Kingdom.
Foxtel Chief Executive Kim Williams AM added: “FOXTEL will compliment Nine’s comprehensive free-to air coverage of the 2010 Olympic Winter Games and 2012 Summer Games by delivering our subscribers an expanded coverage that will provide an unparalleled choice of whole live strands of Olympic competition and an entirely new viewing experience fitting for the finest of all international sports events.
Note to the editors: The IOC’s current broadcast partner through to Beijing 2008 is Seven Network.
For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, email: email@example.com