IOC awards broadcast rights for seven countries in South Asia
The International Olympic Committee (IOC) has awarded the Olympic broadcast rights for seven countries in South Asia to STAR India for the XXII Olympic Winter Games (2014) in Sochi, Russia; the Games of the XXXI Olympiad (2016) in Rio de Janeiro, Brazil; and the 2nd Summer Youth Olympic Games (2014) in Nanjing, China.
STAR India acquired the rights to all media platforms, including free-to-air television, subscription television, internet and mobile, in Bangladesh, Bhutan, India, the Maldives, Nepal, Pakistan and Sri Lanka. STAR India will work to ensure that the broadest possible audience has access to broadcasts of the Olympic Games.
IOC President Jacques Rogge said: “We welcome the opportunity to work with STAR India for the upcoming editions of the Olympic Games and Youth Olympic Games. We are confident they will do a great job providing the best possible broadcast coverage of the Games, on a variety of platforms, to the largest possible audience in the seven different countries.”
IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said: “Traditionally the IOC has negotiated broadcast rights on a pan-Asian basis; however, the media landscape is changing and we have adapted our approach recently by negotiating directly in certain markets. We are very pleased to have reached this agreement directly with STAR India.”
Nitin Kukreja, Head of Sport Business for STAR India, said: “The Olympic Games remain the pinnacle of sporting achievement where the world's best in various disciplines face off for the title of Olympic champion. Indian athletes have also performed admirably over the last few editions, which is evident in the medal-winning performances that we have come to admire. We value our partnership with the IOC and feel that this spectacular extravaganza can be taken to even greater heights in India on both television as well as on digital platforms.”
The IOC launched the process for the sale of the broadcast and exhibition rights for territories within 24 territories in Asia on 10 June.
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