IOC awards 2026-2032 Olympic Games broadcast rights in Korea to JTBC
The International Olympic Committee (IOC) today announced that JTBC has been awarded the media rights in the Republic of Korea and the Democratic People’s Republic of Korea for the Olympic Games during the period from 2026 to 2032.
The announcement was made at a signing ceremony attended by IOC President Thomas Bach and Hong Jeongdo, the President and CEO of JTBC, at The Olympic Museum in Lausanne, Switzerland.
The announcement follows the conclusion of a competitive tender conducted by the IOC. JTBC has acquired the rights across all media platforms, with a commitment to provide broad coverage across the organisation’s linear, digital and social media platforms. The agreement includes guarantees that at least 200 hours of Olympic Games and 100 hours of Olympic Winter Games coverage will be broadcast on national coverage television channels. In addition, JTBC will support the IOC and the Olympic Channel on a year-round basis to engage with future generations and promote sport and the Olympic values on digital platforms.
President Bach said: “Following the success of the Olympic Winter Games in PyeongChang last year, we have had unprecedented interest from media organisations in Korea. JTBC provided an innovative broadcast plan, and demonstrated a clear passion for the Olympic values and a commitment to promoting the Olympic Games across the Korean peninsula. We look forward to great cooperation with JTBC.”
Hong Jeongdo, President and CEO of JTBC said: “We are honoured and excited to have been selected by the IOC to be its future long-term partner in Korea, and we are very much looking forward to getting started. It is our desire to greatly enhance current Olympic content and coverage and to be relevant to the all-important youth audience at all times. We aim to ensure the widest possible audience and extensively broaden coverage for all sports. We fully share the IOC’s desire to build direct and ongoing relationships with fans in local markets.”
The agreement covers the Olympic Games Los Angeles 2028; the Olympic Winter Games 2026, which will be awarded on 24 June 2019; the Olympic Winter Games 2030; and the Olympic Games 2032. It also includes all Youth Olympic Games editions in the period.
The International Olympic Committee is a not-for-profit independent international organisation made up of volunteers, which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of 3.4 million US dollars goes to help athletes and sports organisations at all levels around the world.
JTBC is the flagship TV channel of the JoongAng Group, which is the biggest and most influential media group in South Korea. The JoongAng Group operates a wide range of media including daily newspapers, TV channels, magazines and websites; it also owns a chain of cinema theatres and resorts. JTBC is the pinnacle of JoongAng Group’s recent success in the TV industry. Since its launch in 2011, it has quickly risen to become Korea’s no.1 channel chosen by viewers. JTBC’s media influence has been further complemented through its wide selection of differentiated content, always providing new perspectives and innovative ideas for the public. The JTBC family – which includes JTBC2 (entertainment), JTBC3 FOX Sports (sport), JTBC4 (fashion and lifestyle) and JTBC Golf (golf) – is also playing a pivotal role in all areas of society, from entertainment to lifestyle and sport.
For more information, please contact JTBC at:
JTBC Official Website
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The broadcast partner in Korea for the Olympic Games Tokyo 2020, the Olympic Winter Games Beijing 2022 and the Olympic Games Paris 2024, as well as the Winter Youth Olympic Games Lausanne 2020 and the Youth Olympic Games Dakar 2022, is SBS.