IOC awards 2014-2016 broadcast rights in Latin America
The International Olympic Committee (IOC) has awarded the rights to América Móvil to broadcast the XXII Olympic Winter Games in Sochi, Russia, in 2014 and the Games of the XXXI Olympiad in Rio de Janeiro, Brazil, in 2016.
América Móvil has acquired broadcast rights on all media platforms across Latin America*.
IOC President Jacques Rogge said: “In 2016 the Olympic Games in Rio will be a significant moment in Olympic history, and we are very pleased to have reached this important agreement to ensure fans across the continent are able to have the best broadcast experience of the Games.”
IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said, “We are delighted to have reached this agreement with América Móvil which is a new partner for the IOC. It demonstrated a clear passion for the Olympic values and is excited about the Games coming to Latin America in 2016. The IOC negotiates broadcast rights on behalf of the Olympic Movement, and we believe this is a great deal for our stakeholders. The agreement ensures there will continue to be free Olympic Games television coverage across Latin America, but also allows viewers the choice of following the action on other media platforms as well.”
Arturo Elías Ayub, Telmex Strategic Alliances VP, said: “We are extremely pleased with this successful agreement of America Movil with the International Olympic Committee (IOC). The Olympic Games will be broadcast on all media platforms across Latin America, supporting the global transmission through new technologies, helping millions of people in Latin America to have access to the biggest international sporting event. We share the Olympic ideals and look forward to working together with the IOC”.
* Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela
The IOC announced an agreement in 2009 for the broadcast rights in the territory of Brazil for the 2014-2016 Olympic Games.
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