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21 Oct 2008
IOC News , Press Release

IOC awards 2014 & 2016 broadcast rights in Italy

The International Olympic Committee (IOC) today announced an agreement with SKY Italia for the broadcast rights within Italy for the Sochi 2014 Olympic Winter Games and the Games of the XXXI Olympiad in 2016.
SKY Italia will also be the IOC’s broadcast partner for the Vancouver 2010 and London 2012 Olympic Games.
SKY Italia, Italy’s leading digital satellite television network, acquired the rights across all broadcast platforms, including free-to-air television, subscription television, internet and mobile phone.
SKY Italia will be responsible for ensuring that the broadest possible audience is able to access the Olympic Games across all of these platforms, including a guaranteed continuation of free-to-air television coverage.
IOC President Jacques Rogge said “Our aim is to ensure that as many people as possible are able to enjoy the sporting action on all broadcast platforms and we look forward to working closely with SKY Italia to make this possible across Italy for the next four editions of the Olympic Games”.
IOC Vice-President Thomas Bach, who led the negotiations, commented: “The IOC is delighted that its partnership with SKY Italia will continue through to the 2016 Olympic Games. Sports fans in Italy will be able to enjoy cutting-edge Olympic coverage across a variety of platforms, including satellite, free-to-air television and digital platforms.”
Andrea Zappia, the Head of SKY Italia Sport and Vice-President of SKY Italia, said: “We are honoured that the IOC has chosen SKY Italia as its partner also for the 2014 and 2016 Olympic Games. As for the Vancouver 2010 and London 2012 Olympic Games, we will guarantee our subscribers unprecedented coverage, offering live broadcasting of all the events with Italian athletes, as well as the opportunity to watch all events. Our passion for sports is best expressed at the Olympic Games, and we are proud to know that we will be following the next four editions.” 
- The International Olympic Committee (IOC) launched the tender process for the sale of the broadcast and exhibition rights for all territories within Europe for the XXII Olympic Winter Games (2014) in Sochi, Russia, and the Games of the XXXI Olympiad (2016) on 8 May 2008.
For further information please see the press release:
- The host city of the 2016 Olympic Games will be announced at the 121st IOC Session, to take place in Copenhagen, Denmark in October 2009.

- For further information on SKY Italia’s agreement for the 2010 2012 broadcast rights, please refer to the press release:
For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, email:
To contact SKY Italia: Sky Italia Press Office: +39.06.8866.3632,
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