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19 Oct 2009
IOC News , Press Release

IOC awards 2010 broadcast rights in Chinese Taipei

The International Olympic Committee (IOC) today announced an agreement with ELTA Technology Co. Ltd. (ELTA), for the broadcast and exhibition rights within Chinese Taipei to the XXI Olympic Winter Games (2010) in Vancouver and the 1st Summer Youth Olympic Games in Singapore in 2010.

ELTA has acquired the broadcast and exhibition rights across all broadcast platforms, including free-to-air television, subscription television, radio, the internet and mobile phone.
IOC President Jacques Rogge said “We are delighted to be working with ELTA to bring extensive coverage of the Winter Games to Chinese Taipei for the first time, as well as coverage of the first ever Youth Olympic Games, which will be held in Singapore next summer”.
IOC Executive Board member Richard Carrión, who led the negotiations, said “We look forward to continuing our successful partnership with ELTA in Chinese Taipei, which began with the Beijing 2008 Olympic Games. They have shown an unprecedented commitment to promote the Olympic Winter Games and the Youth Olympic Games.”

Sally Chen, CEO of ELTA said “We are excited to bring both Olympic events to our audiences following the success of the Beijing 2008 Olympic Games. We shall enable coverage of the Games to all audiences via different media and services. For the first time in Chinese Taipei, the Winter Games will be experienced by viewers in full.”


For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, e-mail:
To contact ELTA: Peter Cheng, Vice President, ELTA Technology Co., Ltd., Tel: +886-2-2341-1100 x 250, e-mail:

About the International Olympic Committee

The International Olympic Committee (IOC), created in 1894, is a non-governmental organisation with volunteer members who represent its work around the world, and an administrative staff based in Lausanne, Switzerland. The IOC and its 205 National Olympic Committees worldwide promote the Olympic Movement, whose vision is to contribute to building a peaceful and better world by educating youth through sport. In addition to selecting the host city and coordinating the staging of the Olympic Games, the IOC and NOCs collaborate with a range of organisations and their members in the public and private sectors to place sport at the service of society. The main goal of the IOC is to promote the values of Olympism, which include excellence, friendship and respect.

About ELTA Technology Co. Ltd.

ELTA, created in 2000, is the leading video over Internet service provider in Chinese Taipei. The company specialises in acquiring licensed video content and production for hybrid IP networks. ELTA is the sole distributor for many international broadcasting companies for IP networks and a pioneer of HD broadcasting within Chinese Taipei. Distribution channels include CHT’s MOD service, HiChannel (internet broadband portal) and 3G mobile networks within the territory.


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