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23 Oct 2008
Olympic News , Press Release

IOC awards 2010 & 2012 Games internet and mobile broadcast rights in Latin America

The International Olympic Committee (IOC) today announced an agreement with Terra for the internet and mobile platform exhibition rights (excluding IPTV) within Latin America (excluding Brazil*) for the Vancouver 2010 and London 2012 Olympic Games.
The IOC selected Terra following a successful partnership during the Beijing 2008 Olympic Games and its commitment to promoting the Olympic Games and the values of the Olympic Movement.
IOC Executive Board member Richard Carrión said: “Terra has been a fantastic partner during the Beijing 2008 Olympic Games, and we are delighted to be continuing our partnership through to the Vancouver and London Games. Digital media platforms became the media of choice for millions of Olympic fans across the world for the Beijing Games, and this trend is only set to increase over the next few years. Terra’s proven capacity to guarantee full exploitation of the broadcast rights over digital platforms, including live and on-demand broadcast over the internet and delayed clips to mobile phones, will mean sports fans across Latin America will be able to access fantastic footage of both Vancouver 2010 and London 2012 Olympic Games as and when they want.”
The General Director of Terra Latin America, Fernando Madeira, said: "Terra succeeded in making the biggest coverage over the internet of all time for a single event in Latin America: 15% of the internet users in the region watched all Olympic events of 2008 live and on demand on 13 channels simultaneously on Terra. More than 39 million videos were viewed, and Latin American users were actively involved in the production of content. The agreement with the IOC for the Vancouver 2010 and London 2012 Olympic Games will allow Terra to continue reaching record audiences in the region, and to offer the user the best interactive experience."
* Terra’s agreement includes internet (excluding IPTV) and mobile platform exhibition rights within the following territories:
·         Argentina
·         Chile
·         Colombia
·         Cost Rica
·         Ecuador
·         El Salvador
·         Guatemala
·         Honduras
·         Mexico
·         Nicaragua
·         Panama
·         Peru
·         Dominican Republic
·         Venezuela
·         Uruguay
Please note: The IOC’s broadcast partner in Brazil for the Vancouver 2010 and London 2012 Olympic Games is TV Record. TV Record has acquired broadcast rights across all platforms. For further information please see the following press release:
For more information, please contact the IOC Communications Department, tel: +41 21 621 60 00, email:
For further information about Terra, please contact the Terra Latin America Communications Director, Carla Dazzi: tel: +55 11 5509-0407; email:
About the International Olympic Committee
The International Olympic Committee (IOC), created in 1894, is a non-governmental organisation with volunteer members who represent its work around the world, and an administrative staff based in Lausanne, Switzerland. The IOC and its 205 National Olympic Committees worldwide promote the Olympic Movement, whose vision is to contribute to building a peaceful and better world by educating youth through sport. In addition to selecting the host city and coordinating the staging of the Olympic Games, the IOC and NOCs collaborate with a range of organisations and their members in the public and private sectors to place sport at the service of society. The main goal is to promote the values of Olympism, which include excellence, respect and friendship.
About Terra Latin America
Terra, the largest internet company in Latin America, is present in 18 countries, including the United States, and has approximately 60 million unique visitors per month; 8 million unique users per month use Terra TV (, with an average of 66 million streamings.
Terra reported a net revenue of EUR 300 million in 2006, with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela. Terra is part of Group Telefónica, from Spain.
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