IOC awards 2010 & 2012 broadcast rights in New Zealand
The International Olympic Committee (IOC) today announced an agreement with SKY Network Television (SKY) for the broadcast rights within New Zealand for the Vancouver 2010 and London 2012 Olympic Games.
The IOC selected SKY together with its free-to-air channel, Prime, on their capacity to reach the broadest possible audience on a variety of broadcast platforms, including free-to-air television, subscription television and digital media, and their commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC President Jacques Rogge said: “We are delighted to be working with SKY who came to us with a complete package that will allow not only increased coverage of the Olympic Games, but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition.”
IOC Executive Board member Richard Carrión, who led the negotiations, said: “The IOC and SKY are delighted to announce a new partnership beginning in 2010. SKY’s ability to deliver content across a variety of media platforms, including free-to-air television, subscription television and digital media, will be invaluable in allowing sports fans unrivalled coverage of the Olympic Games in New Zealand.”
John Fellet, CEO of SKY Television NZ commented, “We are pleased to be awarded the Olympic Games broadcast rights for 2010 and 2012, and we look forward to beginning a new and successful relationship with the IOC. We are confident that New Zealanders will be extremely well served by the widest-ever offering of Olympic coverage across a variety of media platforms.”
Note to editors: The IOC’s current broadcast partner through to Beijing 2008 is TVNZ.
For further information, please contact the IOC Communications Department, Tel: +41 21 621 60 00, email: firstname.lastname@example.org
To contact SKY: Tony O’Brien, Director of Communications, Tel: +64 9 579 9999, email: email@example.com. For further information, please visit SKY’s web site at www.skytv.co.nz