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IOC awards 2008 Olympic Games internet and mobile broadcast rights in Latin America

03 Jul 2008
Olympic News, Beijing 2008

The International Olympic Committee (IOC) today announced an agreement with Terra for the internet and mobile platform exhibition rights within Latin America for the Beijing 2008 Olympic Games.
The IOC selected Terra on their capacity to guarantee full exploitation of the broadcast rights over digital platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement.
Commenting on the agreement, IOC Executive Board member Richard Carrión said: “Terra are a leader in their market, and we look forward to working with them to provide sports fans with unprecedented access to Olympic Games coverage over the internet and mobile phones in Latin America. Digital media coverage of the Beijing 2008 Olympic Games around the world is set to eclipse all previous editions of the Games, and these platforms represent an increasingly important means for communicating the Olympic Games and the Olympic values to the broadest possible audience, including to younger generations of Olympic fans.”
The CEO of Terra Latin America, Fernando Madeira, said: “Terra’s internet platform is able to deliver full Olympic Games content via different channels at the same time, live and on demand. The agreement with the International Olympic Committee represents a great opportunity to enhance the content for Terra TV and mobile, as well as showing our innovative capabilities in offering exclusive premium content to Terra’s users”.
Please note:
The IOC’s over-the-air broadcast partner in Latin America for the Beijing 2008 Olympic Games is the Organización de Televisión Iberoamericana (OTI).
For further information, please contact the IOC Communications Department, tel: +41 21 621 60 00, email:
For further information about Terra, please contact the Terra Latin America Communications Director, Carla Dazzi: Tel: +55 11 5509-0407; email:
About Terra Latin America
Terra, the largest internet company in Latin America, is present in 18 countries, including the United States, and has approximately 58 million unique visitors per month; 8 million unique users per month use Terra TV (, with an average of 55 million streamings.
Terra reported a net revenue of 300 million Euros in 2006, with portals in Argentina, Brazil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, United States, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Dominican Republic, Uruguay and Venezuela. Terra is part of Group Telefónica, from Spain.
About the International Olympic Committee
The International Olympic Committee (IOC), created in 1894, is a non-governmental organisation with volunteer members who represent its work around the world, and an administrative staff based in Lausanne, Switzerland. The IOC and its 205 National Olympic Committees worldwide promote the Olympic Movement, whose vision is to contribute to building a peaceful and better world by educating youth through sport. In addition to selecting the host city and coordinating the staging of the Olympic Games, the IOC and NOCs collaborate with a range of organisations and their members in the public and private sectors to place sport at the service of society. The main goal is to promote the values of Olympism, which include excellence, respect and friendship.
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