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24 Aug 2000
Olympic News, Press Release

Lausanne, 24 August 2000 - The International Olympic Committee (IOC) today announced it has invited the leaders of the global sports community and the most influential individuals from the fast-developing Internet, New Media and Information Technology sectors to take part in the biggest world conference ever organized on Sport and New Media. The aim of the conference, that will take place in Lausanne, Switzerland, on December 4 and 5, will be to help the sports world understand and develop strategies to take advantage of new media opportunities.

The IOC has appointed SportBusiness Ltd and its partner Dow Jones Conferences to market and manage the conference. SportBusiness is the leading new media and business-to-business information provider for the sports industry. Dow Jones Conferences is a specialist division of Dow Jones & Company, publishers of the world’s most vital business and financial news and information, whose titles include The Wall Street Journal, The Wall Street Journal Europe and The Asian Wall Street Journal.

The conference will unite the heads of major international and domestic sports leagues, associations and federations with the leading figures in the sports Internet world. Two days of presentations are designed to deliver the information the sports community requires to plot a course through the Internet driven future.

Richard Pound QC, Vice President of the IOC and Executive Chairman of the conference said: “It is more than 10 years since the IOC last organised a conference on this scale and then the subject was television. New media has the potential to fundamentally alter the way the world relates to sport, especially the way in which sport is consumed as entertainment. It also impacts the ways sports are governed and the way that sports conduct their business and their marketing efforts. That we have chosen to stage this event reflects the extreme importance which we attach to new media issues within sports and the need to facilitate greater awareness and understanding.”

The conference takes as its starting point the Games of the XXVII Olympiad in Sydney which are widely expected to be a watershed in the increasingly critical relationship between sport and the Internet. The Sydney experience and the lessons learned from the biggest sports event of them all, will inform the subsequent debate which will range across a variety of essential topics.

Key sessions will examine subjects including:

- The developing relationship between television and new media.
- The impact of broadband, wireless and interactive television
- The identification, valuation and protection of internet rights.
- Using the Internet to reach specific sports communities.
- Developing and enhancing revenue streams.

The IOC World Conference on Sport and New Media will be staged at the Palais de Beaulieu, Lausanne, home of the IOC and will be opened by the President of the Swiss Confederation.

In addition to a two-day programme of keynote addresses, panel-based instructional sessions and a reception held at the Olympic Museum, the venue will also house a select exhibition of products and services. Full details of the programme will be published shortly and a dedicated website will be available soon.

Delegate places are priced at $2000 and are subject to availability. For further information regarding the editorial programme and exhibitor opportunities contact SportBusiness. For delegate registration please contact Dow Jones Conferences.

Further information from:

David Aikman
Tel: (41-21) 621 6111

SportBusiness Ltd
Matt Broom
Tel: (44-0) 207 721 7231

Dow Jones Conferences
Dominic Samuelson
Tel: (44-0) 207 842 9670

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