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Panasonic becomes the first Worldwide TOP partner to provide additional support to YCM+ programme pledging its commitment to supporting the next generation of young sport leaders around the world. The YCM+ programme engages and develops inspirational young people that have participated at the Youth Olympic Games as Young Change-Makers (formally Young Ambassadors) by providing funding for their grass roots sport projects in their communities back home.
Panasonic will provide additional funding to be used as project grants as well as Panasonic camera equipment to capture the progress of the diverse range of projects, from establishing roller-skiing in São Paulo, Brazil, for underprivileged children to active and healthy living workshops in Trinidad and Tobago schools.
The YCM programme has gone from strength to strength since the inaugural Youth Olympic Games in Singapore in 2010, and has since engaged more than 200 Young Change-Makers from about 100 countries, who have provided support to young athletes during Games time and have become role models in their own communities with the values of Olympism learned at the YOG. An additional 120 Young Change-Makers are expected to be nominated shortly by their respective NOC ahead of the Youth Olympic Games Buenos Aires 2018.
The IOC YCM+ programme is an innovative “social entrepreneurship through sport” initiative which is currently being piloted in 16 countries, following an initial pilot in 2016.
Exploring this new partnership, Panasonic visited last May Lucie Tuzova, a Young Change-Maker from the Czech Republic, and connected her YCM+ project with a group of young students participating in Panasonic’s Kid Witness News Program:
Panasonic has been a Worldwide TOP Partner of the Olympic Games since Calgary 1988, and this latest partnership demonstrates its continued commitment to the Olympic Movement and investing in young people.
More YCM+ projects: