IOC Announces First Winner Of “The Best of Us Challenge”
The International Olympic Committee (IOC) today announced the first winner of its global digital initiative “The Best of Us Challenge”.
The winner, Grant Gibbons of Sterling VA, USA, will receive a trip for two to the Vancouver 2010 Olympic Winter Games taking place in February 2010. Mr Gibbons, who was declared the winner after a random selection process, submitted a video to the Challenge site showing him beating Estonian Olympian Gerd Kanter at a discus pick-up challenge.
Grant Gibbons said, “The Best of Us Challenge is great: not only do we have a chance to show off what we can do, but we get to see a side to our favourite Olympic athletes that we normally don't get to see.”
“The Best of Us Challenge” will continue through 2010, and participants who submit videos to the official site (http://thebestofuschallenge.olympic.org) are still eligible to win a wide range of remaining prizes, including:
- A trip for two to the inaugural Youth Olympic Games in Singapore (August 2010)
- “The Best of Us” memorabilia signed by Olympians
- Official “Mario and Sonic at the Olympic Winter Games” video games
- “The Best of Us” posters
Since its launch in October, “The Best of Us Challenge” has received a total of more than 2.5 million views in over 200 countries globally.
Timo Lumme, Director of IOC Television and Marketing, said, “The Best of Us Challenge is proving to be a very successful way for the IOC to engage young people in the digital space, using the popular online video platform YouTube. It’s a fun initiative that offers the unique opportunity to compete against world famous athletes - and beat them! We will have additional challenges from Olympic athletes coming online through 2010, and we look forward to new participants getting involved in the Challenge in 2010, and hopefully winning a trip to the first-ever Youth Olympic Games ”
About “The Best of Us Challenge”
“The Best of Us Challenge”, powered by YouTube™, invites people around the world to challenge Olympic athletes via an online competition.
Many well-known Olympians are participating in the Challenge, including:
• Michael Phelps (USA/Swimming)
• Rafael Nadal (Spain/tennis)
• Lindsey Vonn (USA/skiing
• Natalie Cook (Australia/beach volleyball)
• Shawn Johnson (USA/gymnastics)
• Asafa Powell (Jamaica/athletics)
• Yelena Isinbayeva (Russia/pole vault).
No matter what the skill - from balancing a stick for as long as possible to doing the most clapping push-ups in 30 seconds - The Best of Us Challenge encourages young people to find the best in themselves, share it with the world and then challenge each other to become better at it. Young people also have the option to create and submit their own challenges independent of the Olympians, truly giving them the opportunity to show what they do best.
The Best of Us Challenge was created in partnership with Cole Weber/United http://www.coleweber.com/ and YouTube™.
About “The Best of Us” Campaign
The objective of the IOC’s 2009/10 promotional campaign is to communicate the key Olympic values of Excellence, Friendship and Respect to a global youth audience.
The theme of the campaign is "The Best of Us" - a simple, powerful idea that transcends cultures and borders, motivating young people around the world to participate in sport by proving that sport can bring out the best in themselves.
For more information:
For further information, please contact the IOC Communications Department, tel: +41 21 621 60 00, e-mail: firstname.lastname@example.org