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12 Nov 2009
IOC News , Marketing

Go World

Worldwide TOP Partner Visa recently announced the launch of its global Olympic marketing campaign for the Vancouver 2010 Olympic Winter Games. The global campaign, entitled GO WORLD, celebrates athleticism and human triumph through unique athlete stories.

To see the campaign go to

“Go World builds on the concept that ran so successfully in the United States during the Beijing 2008 Olympic Games,” said Antonio Lucio, Chief Marketing Officer of Visa Inc. “To connect with Olympic fans globally, we’ve taken this platform and created a campaign that transcends borders, resonates with fans’ sense of national pride, builds our own business and that of our clients, and advances the spirit of the Olympic Movement.”

The announcement of the launch follows the recent extension of Visa’s Olympic Games sponsorship for another eight years – through 2020. Learn more

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