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Date
18 Feb 2006
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IOC News

Global television and new media figures set records in Europe and around the globe


Coverage of the first five days of the Torino 2006 Olympic Winter Games dominated television ratings in Europe, especially in the host country Italy, with impressive audiences recorded in other key markets around the world.
 
The USA, Japan and China all recorded impressive audience figures despite the time differences, while in non-traditional winter sports markets, such as Australia, ratings are strong. 
 
Internet streaming in European markets* have already exceeded that of the Athens Games with 4.3 million live or on-demand streams served so far. The Torino 2006 website, after four days was tracking higher than the Athens site with 50 million page views on Wednesday – 10 percent more than the Athens site on the same day and almost five times more than that of Salt Lake. 
 
Broadcast highlights to date include:
 
Europe:
Italy
Nine of the top 10 sports audiences on Saturday came from the Olympic Winter Games including figure skating (3.8 million viewers).
 
The men’s combined slalom was the pick of the broadcast schedule on Tuesday, with 4.176 million viewers tuning into RAI 2. Other highlights included men’s figure skating (3.279 million viewers) and men’s combined downhill (2.924 million viewers).
 
The gold medal winning performance from Italian racer Armin Zoeggeler in the Luge on Sunday attracted 5.5 million viewers.
 
Germany
ZDF’s coverage of speed skating topped the ratings in Germany on Wednesday with the women’s team pursuit attracting an average audience of 5.1 million viewers. The event, attracted a 21% market share for the time.
 
Other highlights of the day included the doubles luge, watched by an average of 4.3 million viewers during the afternoon broadcast.
 
ARD enjoyed a day of market dominance on Sunday with significant broadcast audiences throughout the day:
    • Women’s 3000m Speed Skating – 9.33 million viewers (33.4% share)
    • Ski Jumping (normal hill) – 9.14 million viewers (30.8% share)
    • Men’s Luge – 8.3 million viewers (25% share)
 
France
France 2 won the Friday night prime time period with 6.9 million viewers for the Opening Ceremony.
 
On Monday night 5.17 million viewers (the top audience to date outside of the Opening Ceremony) watched the prime time figure skating.
 
North America
USA
Up to and including Wednesday night, seven out of 10 U.S. television homes and 140 million total, unduplicated viewers have seen the Olympic Winter Games on NBC - nearly half of all Americans. 
 
NBC's Wednesday night coverage drew an average of 17.9 million viewers, nearly doubling its average mid week ratings this season. 
 
The Opening Ceremony attracted an audience of over 22.8 million viewers.  This was the highest Friday prime time rating since NBC’s telecast of the Athens 2004 Olympic Games on August 20th 2004 averaged 23 million viewers.
 
Saturday attracted 23.5 million viewers for the first night of competition. This was the highest rating Saturday on NBC for four-years since the Salt Lake 2002 Olympic Games. Furthermore, this was the highest rating first Saturday night of any non-domestic Olympic Games since the Lillehammer Games in 1994.
 
Asia
Japan
The time difference has made little difference to ratings in Japan with Men’s 500m speed skating attracting 10.83 million viewers Monday, 8.93 million viewers tune in to see the Women’s Mogul Finals on Saturday and the delayed broadcast of the Opening Ceremony attracting 10.66 million viewers
 
China
CCTV’s comprehensive coverage of the Games resulted in the highest ratings of any previous Olympic Winter Games on Wednesday 15 February. 
     
Oceania
Australia
Over one-third of the Australian TV Audience have tuned into Olympic Winter Games coverage.  As of 15 February, 6.9 million Australians in the five metropolitan markets have watched all or part of Seven’s coverage since the Opening Ceremony.
 
The delayed broadcast of the Opening Ceremony scored an impressive network peak audience of 1.55 million on Saturday night – an average of 1.25 million
   
*European internet streaming figures provided by the European Broadcasting Union are from the following markets:  Austria, Estonia, Eurosport, Germany, Finland, France, Iceland,  Netherlands, Sweden and Switzerland
   
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   For more information please contact the IOC Communications Department on +39-011 11 96 566 or Scott Crebbin, IOC Marketing Communications, +39 338 89 81 535
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