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20 Dec 2001
IOC News , Press Release

Gerhard Heiberg to chair the IOC Marketing Commission

The President of the International Olympic Committee (IOC), Dr Jacques Rogge, today announced the appointment of Gerhard Heiberg, IOC Member in Norway, to assume the role of Chairman of the IOC Marketing Commission.

Gerhard Heiberg replaces Richard W. Pound who has chaired the IOC Marketing Commission since its creation. Mr Pound had resigned his position as chairman following the IOC Presidential elections in Moscow last July.

“I appreciate President Rogge's generous request that I continue in the marketing and television portfolios on behalf of the IOC, but, upon careful reflection, I think that after almost twenty years of discharging these responsibilities, it is time for a change,” stated Mr Pound. “I am very happy to have helped to generate the financial and other resources necessary for the IOC to fulfil its role at the head of the Olympic Movement and believe that the best time for a change is when everything is operating smoothly. The opportunity for me to play an important part in the fight against doping in sport is a new and exciting challenge and I hope I can bring the same energy, focus and success in helping to make sport the healthy and ethical endeavour that the youth of the world desire and deserve,” he added.

The IOC President said: “I regret this decision and take the opportunity to personally and on behalf of the Olympic Movement thank Mr Pound for everything he has done. He leaves behind a strong team and long-term agreements in place that ensure the future funding of the Olympic Movement. Doping is certainly the biggest threat facing the world sports movement today. I am grateful that Mr Pound has agreed to devote his considerable talents and energies to this critical challenge, and that he will be prepared to accept other important responsibilities beyond leading the World Anti Doping Agency forward”.

Mr Heiberg has a strong Olympic and corporate background. He was Chairman, President and CEO of the 1994 Lillehammer Olympic and Paralympic Organising Committees. Currently, he is Chairman of Norscan Partners and holds Directorships across a broad range of companies in the banking, petroleum and services industries serving on boards throughout Europe, the US, Asia, the Middle East and Africa.

Mr Heiberg will take up his new role at the Olympic Winter Games in Salt Lake City where he will meet with all marketing and broadcast partners.
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