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27 Oct 2009
IOC News

FICTS holds its festival

From 30 October to 4 November 2009, the Italian city of Milan will host the 27th edition of the International “Sport Movies & TV” Festival.  Organised by the International Sports Movies and Television Federation (FICTS), and supported by the IOC, this Festival is the final phase of the “World FICTS Challenge”, staged in 15 cities on the five continents. Personalities from the world of sport, cinema and journalism are expected in Milan.

A celebration of sport, TV and culture

This 27th edition will celebrate culture through sport, a theme which is very dear to the Olympic Movement.  It will be an excellent example of how sport and culture can be experienced on a daily basis, not just when the Games are held. With a main theme “There isn’t sport without TV, there isn’t TV without sport”, this 2009 Festival tells the story of this successful partnership. Because sport, a universal language, needs television, a universal medium, and vice-versa. In the same way, sport and cinema are intimately linked. Numerous fictional films and documentaries have shown that, beyond simple entertainment, cinema and television can lead the public to explore and understand the predominant role of sport in modern society, and can even strengthen the links between civilisations and cultures.

180 productions, 1,000 champions on the bill and 30 awards

The "Sport Movies & TV 2009" Festival will be six days of screening of 180 cinema and TV productions from 55 countries, representing 50 sports disciplines and showing 1,000 champions. The best production in each of the six categories, “Olympic Spirit”, “Documentaries”, “TV programmes and new technologies”, “Sport and Society”, “Films” and “Sport and Advertising”, will be awarded the prestigious “Guirlande d’honneur” [Garland of Honour] by the international jury. Parallel to the screenings and the film competition, workshops, meetings and exhibitions will provide a comprehensive approach to the world of sport.

Official web site of FICTS

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