skip to content

Elite athletes share inspiration in Olympic Channel Original Series “What Moves Me”

Toyota
During these times, elite athletes share the same challenge as the rest of us. How do they cope when life has been put on hold? Being on lockdown in such uncertain times, is teaching all of us how to build resilience - how to cope with uncertainty, how to recover from difficulty and spring back into life.

Anxiety, self doubt, distractions - Olympic athlete or not, every one of us faces challenges in our daily lives that can feel impossible; but that doesn’t mean we have to work through them alone. We asked six Team Toyota athletes to share their experience of hitting and overcoming challenges in their career, as well as the practical techniques they use every day to feel empowered and bring their ‘A’ game. 

With one year to go to next summer’s Olympic and Paralympic Games Tokyo 2020 hosted in 2021, Olympic and Paralympic elite athletes share personal stories from coping with uncertainty to building resilience in the new original series What Moves Me Presented by Toyota.

Presented in partnership with Toyota, What Moves Me features inspirational lessons from world-class Team Toyota athletes who share their stories about overcoming common personal barriers and starting their own impossible. The digital series was produced exclusively for Toyota and the Olympic Channel by JustSo, an award-winning and independent creative studio based in London.

In the premiere episode of What Moves Me, U.S. Olympic gold medallist diver David Boudia details his struggles competing at the elite level with disappointment at the Beijing Games leading him into depression and suicidal thoughts as he lost his sense of purpose. Olympic gold did not come easy and Boudia shares that the key to his success is not to focus on the result, but to value the journey and enjoy life to its fullest potential by finding a balance.

Additional episodes feature athletes from around the world who share their experiences of overcoming life’s challenges including Australian wheelchair tennis player Dylan Alcott, New Zealand pole vaulter Olivia McTaggart, Brazilian blind footballer Ricardo Alves, Canadian wrestler Erica Wiebe and Japanese para-long jumper Hajimu Ashida.

“The launch of the What Moves Me series is an exciting milestone for Olympic Channel and Toyota,” said Ed Laukes, group vice president, Toyota Marketing, Toyota Motor North America. “After the success of last year’s series, we’re happy to partner with Olympic Channel yet again to share inspirational stories from our Global Team Toyota Athletes. Each athlete’s path to success is unique and we applaud them for sharing their emotional bravery. We hope viewers across the world are encouraged to start their own impossible after watching the series.”

Click here to watch the full series of What Moves Me.

back to top Fr