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22 Aug 2004
IOC News

EBU and IOC sign contract for TV rights for 2010/ 2012

During an official signing ceremony yesterday in Athens, the IOC and the European Broadcasting Union (EBU) signed the contract for the Olympic broadcast rights for Europe for the XXI Olympic Winter Games in Vancouver in 2010 and the Games of the XXX Olympiad in 2012.

51 countries
The agreement covers 51 countries, excluding Italy, and a wide range of media categories, including for the first time multi-media and mobile telephony. The agreement is valued at EUR 614 million (USD 746 million) - an increase of around 40% from the previous contract.

Promotion of the Olympic ideals
In addition to the contract value, the EBU and its members have committed to major additional Olympic programming and promotional efforts to support the Olympic brand and promotion of the Olympic ideal outside Games time which the IOC values at a further EUR125 million.

Happy Birthday Eurovision!
The signing ceremony was also the occasion to celebrate the Eurovision’s 50th anniversary. On 6 June 2004, the Eurovision network celebrated its 50th anniversary. It was on 6 June 1954 that Montreux became the venue for the first transmission by the Eurovision network of the Narcissus Festival and its flower-decked procession floats. The first Eurovision viewers eagerly watched on four million television sets in homes, bars and shop windows in Germany, Belgium, France, Great Britain, Italy, the Netherlands and Switzerland. This first technical exploit opened the way for many other shared pictures.

EBU’s mission
Working on behalf of its members in the European area, the EBU negotiates broadcasting rights for major sports events, operates the Eurovision and Euroradio networks, organises programme exchanges, stimulates and coordinates co-productions, and provides a full range of other operational, commercial, technical, legal and strategic services. The Union has 72 active members in 52 countries of Europe, North Africa and the Middle East, and 50 associate members in 30 countries further afield.

EBU at the Athens Games
On top of more than 12,000 hours of TV coverage scheduled across the Eurovision territories, European broadcasters are providing both live and deferred moving images of the Games over both broadband Internet and mobile platforms. For the first time ever, and to complement comprehensive TV footage, European Internet users with broadband connections have widely available access to both live and on-demand video footage of the Olympic Games.

Learn more on Athens 2004

Official website of Athens 2004
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