Digital Games bringing fans closer to the action
Digital and social media coverage of Sochi 2014 is bringing fans closer to the Winter Games action than ever before, with both the International Olympic Committee and the Sochi 2014 Organising Committee engaging fans through a variety of different platforms.
In the first two days of the Games alone, Olympic.org received as many visitors as during the entire duration of Vancouver 2010, while the official Olympic YouTube channel is currently attracting 600,000 views a day. The IOC also has almost 34 million fans on a variety of social media platforms, including Twitter, Facebook, Instagram, VKontakte and Sina Weibo.
In order to help fans connect with Olympians through social networks, the IOC launched the Olympic Athletes’ Hub mobile app in the build-up to Sochi 2014, bringing together the Facebook, Twitter and Instagram feeds of approximately 5,000 verified Olympians, including more than 1,500 who are competing in Sochi.
Using the Hub’s search function, users can effortlessly locate athletes by country, team, sport or edition of the Games, while athletes themselves can also send messages to each other and the IOC directly.
The Sochi 2014 Organising Committee has also been very active on digital platforms during the Games, including Twitter, Facebook, YouTube, Flickr, VKontakte, Instagram and Google Plus, with the number of followers tripling since the Opening Ceremony.
The official Sochi 2014 website, meanwhile, has received over 60 million visits since 6 February, with an average of more than five million visits per day.
With five more days of thrilling Winter Games action still to come, Sochi 2014 looks set to make an even bigger impact across digital platforms before the Olympic flame is extinguished on 23 February.