Coca-Cola’s Positive Thinking
The Coca-Cola Company has been associated with the Olympic Games since 1928 and is the longest continuous corporate supporter of the Olympic Movement. At the Vancouver Games, Coca-Cola is encouraging people to create their own path of ‘positivity’ in everyday life by believing that anything is possible.
Coca-Cola is making its most aggressive Games-time sustainability commitment yet, with a goal of 100% carbon neutrality.
Just a few ways this will happen:
- Through the use of sustainable packaging and ensuring 100% collection of all PET containers used throughout the Olympic Village in Vancouver and Whistler and the Olympic venues, 95% of all waste will be diverted from landfills.
- Introducing leading edge technologies to reduce carbon emissions and, once all measures to reduce greenhouse gas emissions are achieved, purchasing Gold Standard carbon offsets (as recommended by WWF-Canada and the David Suzuki Foundation) to offset remaining emissions from the carbon footprint of Coca-Cola’s 2010 Olympic Games operations and its Olympic Torch Relay (OTR) route activation while achieving its goal of reducing its Olympic carbon emissions by 100%. The emissions that will be offset include those from Games-related vehicles, air travel and energy used by the company’s temporary warehouse and venue beverage coolers.
- Everywhere Coca-Cola is sold at the Olympic Games, consumers will see Coca-Cola’s ‘Give it Back’ campaign. The campaign demonstrates to consumers the potential of every empty bottle to be transformed into a valuable resource for the future (for example clothing) while increasing recycling opportunities and ensuring only recyclable packaging is used at the Vancouver 2010 Olympic Winter Games.
Coca-Cola has also opened “The Coca-Cola Pavilion” located at LiveCity Yaletown. It is a truly multi-sensory, interactive experience that entertain visitors while highlighting Coca-Cola’s past and present involvement with the Olympic Games, as well as the company’s current and future commitments to environmental sustainability. Housed within an 800sqm pavilion, the space has been created to engage visitors on a multitude of levels, allowing guests of all ages to Open Happiness around every corner they turn.
The Coca-Cola Company is the exclusive non-alcoholic beverage provider to the Olympic Games through to 2020.