Coca-Cola launch the search for 2,014 Sochi Torchbearers
With less than nine months before the start of the Sochi 2014 Olympic Torch Relay, Presenting Partner Coca-Cola has kicked off its campaign to select 2,014 torchbearers.
An independent jury made of renowned Russian athletes, actors and musicians, including Olympic champion and Youth Olympic Games Ambassador Yelena Isinbayeva, Olympic champion and Sochi 2014 Ambassador Alexander Ovechkin, Russian rock star Ilya Lagutenko, and Russian TV presenter and actress Tatyana Lazareva, will choose the torchbearers.
Russian citizens aged 14 and over have until 17 March to apply to take part, through the Coca-Cola website http://www.coca-cola.ru/
On 17 January Coca-Cola launched a week-long exhibition in Moscow to support the launch of the Nomination Campaign. “Coca-Cola. Carry the Olympic Flame. Vlivaisya!” features exhibits from past Olympic Torch Relays, including torches, torchbearers’ uniform, plus exclusive photos and memorabilia from the Moscow 1980 Olympic Winter Games. The exhibition is being held at the Lumiere Brothers Center at Red October.
On 25 January an exhibition titled “History & Future of the Olympic Torch Relay with Coca-Cola” will leave Moscow and go on a 13-city tour of Russia, with visitors given the chance to hold the Torch. The exhibition will last two days in each city – for more details please go to: http://torchrelay.sochi2014.com/en/News/vlivaysya
Dmitry Chernyshenko, Sochi 2014 Organising Committee President and CEO, remarked: “The Olympic Torch Relay is a chance for everyone to join the Olympic Movement, to feel a part of a single whole, a part of the huge country. It is very important to convey to the people of Russia detailed information on this unique possibility; therefore, it is difficult to overestimate the work of the organisers of Nomination Campaign.”
The Sochi 2014 Olympic Torch Relay is due to start on October 7, will cover 65,000 km in 123 days and will pass through 2,900 towns and cities.