skip to content
28 Jul 2012
London 2012 , IOC News

Coca-Cola gets the world moving to the beat of London

Worldwide Olympic Partner Coca-Cola will give an insight into life away from the playing field during the London 2012 Olympic Games with its live TV show, "The Beat of London".

Broadcast worldwide, the show will feature Olympic athletes, celebrities and musical performances, giving fans an insight into the social side of the Games.

The Coca-Cola Company has supported the Olympic Movement since 1928 and is the longest continuous partner of the Games. As Presenting Partner of the Olympic Torch Relay (OTR), Coca-Cola celebrated the 70-day relay with 61 evening concerts plus four Special City Celebrations including the finale in Hyde Park.

For more information check out the London 2012 Media Guide here.

back to top