Coca-Cola continues to light the way to Vancouver 2010
The Vancouver 2010 Olympic Torch Relay route will be the longest domestic torch relay in Olympic history, stretching over 45,000 kilometres within Canada.
Worldwide Olympic Partner Coca-Cola has been a proud partner of the Olympic Games for over 80 years, and, for the last 15 years, a presenting partner of the Olympic Torch Relay. It continues this historic relationship in Canada, with the upcoming Vancouver 2010 Olympic Torch Relay.
Designed to reach the greatest number of Canadians, the Relay has begun the countdown to the XXI Olympic Winter Games, spanning Canada to engage and inspire through the power of the Olympic flame. Upon its conclusion, the Olympic flame will have been welcomed in over 1,000 communities and passed within a one-hour drive of more than 90 per cent of the Canadian population. On 12 February 2010, the flame’s pan-Canadian journey will culminate as it arrives in Vancouver, lighting the Olympic cauldron in a dramatic and moving Opening Ceremony before a global audience of billions.