- 01 Jun 2004
- IOC News
Coca-cola and Samsung carry the flame
Worldwide Olympic Partners Coca-Cola and Samsung are the Presenting Partners of the ATHENS 2004 Olympic Torch Relay, which began with the torch lighting ceremony in Olympia on 25 March 2004. The international Relay starts 5 June 2004 in Sydney.
First global torch relay
The companies will provide financial, promotional and operational support for the first global Olympic Torch Relay in history, which will cross five continents and a total of 27 countries.
Sixth time for one and first time for the other
Athens 2004 marks the sixth time that Coca-Cola has supported the Olympic Torch Relay and the fourth time the company has been a Presenting Partner. It is the first time that Samsung has sponsored the Olympic Torch Relay.
Selection of torchbearers
Through promotional initiatives and cooperation with local governments and civic leaders, Coca-Cola and Samsung will assist in the selection of inspiring individuals from the local communities as Olympic torchbearers and escort runners.
The Presenting Partners also are working with local governments and National Olympic Committees along the relay route to plan, develop and stage special cultural events and end-of-day city celebrations to enhance each local community’s enjoyment of the experience.
Official website of coca-cola
Official website of Samsung