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Date
30 Oct 2007
Tags
IOC News , Marketing

Coca-Cola Aids Restoration of the Birthplace of the Olympic Games


Worldwide TOP Partner The Coca-Cola Company has made a USD 2 million donation to the Hellenic Olympic Committee (HOC) toward the restoration of its site in Ancient Olympia, as it was severely damaged by the recent forest fires that scorched the Peloponnesus in Greece over the summer.
 
Mrs Dominique Reiniche, President of The Coca-Cola Company’s European Union Group, met with Mr Minos Kyriakou, President of the Hellenic Olympic Committee, at the HOC premises in Athens and confirmed The Coca-Cola Company’s commitment to support the Olympic ideals by restoring the affected area.
 
The Coca-Cola Company is the longest-standing supporter of the Olympic Games, since 1928, and its USD 2 million donation will help restore - among others - the forest area around the Pierre de Coubertin monument.
 
Mrs Reiniche said, “The Coca-Cola Company, as the longest and continuous partner of the Olympic Games and a proud supporter of the Olympic Movement, was deeply concerned about the disaster that hit Greece and the site of Ancient Olympia. After our immediate relief efforts, we wish to continue our engagement and help to facilitate the rapid restoration and reforestation of the Olympic site. Therefore, we are happy to announce this donation to the Hellenic Olympic Committee, expressing our commitment to actively participate in the restoration and reforestation efforts.”
 
The President of the Hellenic Olympic Committee, Mr Minos Kyriakou, greeted this announcement, stressing, “We cordially congratulate The Coca-Cola Company for its significant initiative and thank the Company and its employees for always   demonstrating their commitment to the Olympic values and ideals.”
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