- 23 Sep 2010
China Central Television (CCTV) has joined the club of Chinese stones on the donors’ wall
On Thursday 19 September, CCTV added its name to those on the Olympic Museum’s donors’ wall. Since 2007, this is the seventh million-dollar stone offered by an organisation from the Middle Kingdom.
The donation ceremony was held in the presence of IOC President Jacques Rogge; Ting Li, CCTV Deputy Editor-in-Chief; Heping Jiang and Yue Li, supervisors for CCTV Sports; and Olympic Museum Director Francis Gabet.
CCTV is a long-term partner of the IOC as a member of the Asian Broadcasting Union (ABU). In 2008, ahead of the Games in Beijing, the IOC decided that China, the most populated nation in the world with a flourishing economy and excellent Olympic results, was a very important territory in which to build an exclusive broadcast partnership. As a result, the decision was taken to negotiate directly with interested broadcasters in the territory. Since 2008, with the sale of new media rights to cctv.com, the IOC has worked exclusively with CCTV as the rights-holding broadcaster in China, with rights granted through to the 2012 Games in London, and hopefully beyond.
In his address, the IOC President recalled how important collaboration with CCTV had been in broadcasting the 2008 Games in China, and how great the role played by CCTV, as the IOC’s broadcast partner, had been in communicating to a new generation of fans in China the enthusiasm and passion of the Olympic Games.