- 05 Feb 2006
- Olympic News
Broader coverage of Olympic Winter Games in sub-Saharan Africa
As part of its commitment to broaden the broadcast coverage and reach of the
Olympic Games in regions which are not traditionally associated with winter sports, the International Olympic Committee today announced an agreement which will see Torino 2006 being made available for broadcast to sub-Saharan Africa.
An arrangement with Canal France International (CFI) will mean the 2006 Olympic Winter Games will be aired in up to 40 sub-Saharan African countries, including Angola, Ethiopia, Nigeria, Senegal, and Tanzania. This will take the form of a daily broadcast package, tailor-made for the region and available to broadcasters free of rights. The bespoke programming includes a Torino 2006 Olympic Games daily highlights package, the Closing Ceremony, an end-of-Games highlights programme and the IOC’s global promotional campaign “Celebrate Humanity”.
The Torino Olympic Broadcasting Organisation (TOBO) is producing the programming and providing English commentary, while CFI will provide French commentary and the distribution of the signal.
Arrangements for the broadcast of the 2006 Olympic Winter Games in North Africa and South Africa have been concluded separately by the IOC (see attached).
Middle east coverage of Olympic Winter Games
In addition to the African coverage, the Torino 2006 Olympic Winter Games will be broadcast to over 18 countries throughout the Middle East through an agreement between the IOC and Arabic Radio and Television (ART).
The coverage of the Games will include the first ever free-to-air broadcasting of the Opening Ceremony on Friday 10 February. Coverage of the Games by ART will include countries such as Iran, Iraq, Bahrain, Egypt and Lebanon.