- 02 Jun 2020
Athletes and their entourage who took part in the Tokyo 2020 boxing qualification events welcomed the “Believe in Sport” campaign, activated during the continental competitions held in Dakar (Senegal) at the end of February and in Amman (Jordan) in early March. This educational campaign, which is run by the OM Unit PMC, is aimed at raising awareness about the threat of competition manipulation.
Interactive activities, the Believe in Sport App, flyers featuring some simple, but important rules and details about the IOC Integrity Hotline were provided at dedicated booths at the athletes’ hotels. Athlete ambassadors and members of the OM Unit PMC were on hand to reply to any questions and shed more light on the rules, such as the prohibition of betting on boxing events or any other events on the Olympic programme. The strategy of providing all digital and printed information material in several languages contributed to the success of the activities, in terms of both participation numbers and educational outcomes.
“I find the ‘Believe in Sport’ campaign very educational and I would recommend to everyone involved in sport to learn about this topic,” said Fhad Ballushi from team Saudi Arabia. He added: “This programme should be mandatory for athletes and their entourage to protect themselves from the threats.”
Athlete ambassador Marieme Dieng from Senegal said: “It’s an honour for me to be an ambassador for this important campaign, and I have learnt a lot myself through the interaction with the athletes here in Dakar. ‘Believe in Sport’ helps athletes to understand the importance of transparent competitions and how to do the right things. Thereby they can fully concentrate on the sport without stress and in a safe environment.”
Before competing at the Olympic Games Tokyo 2020 next year, all qualified boxing athletes and all International Technical Officials (ITOs) will have to undergo a customised e-learning programme. The OM Unit PMC will also work with other IFs and NOCs in the run-up to and during the Olympic Games in order to reach as many athletes and coaches as possible. You can find several examples of these activities in this newsletter!