skip to content
07 Feb 2005
IOC News , Marketing , Press Release

Bell Globemedia/Rogers Media to broadcast 2010 and 2012 Olympic Games in Canada

The International Olympic Committee (IOC) today announced that the broadcast rights for Canada for the XXI Olympic Winter Games in Vancouver, in 2010, and the Games of the XXX Olympiad in 2012* have been awarded to Bell Globemedia/Rogers Media at a total cost of US$ 153 million spread as follows:

- US$ 90 million for the 2010 Olympic Winter Games (compared to US$ 28 million in Turin 2006), representing an increase of 221%

- US$ 63 million for the 2012 Olympic Summer Games (compared to 45 million in Beijing 2008), representing an increase of 40%.

Bell Globemedia/Rogers Media's comprehensive offer will ensure coast to coast coverage of the Olympic Games reaching all linguistic, multicultural and ethnic groups across a wide range of platforms including:

- over the air television and radio with CTV (English), TQS (French), Rogers Radio and
Omni 1 2

- cable television / satellite with TSN, RSN, RDS, OLN, and RIS

- mobile platforms with Bell Mobility and Rogers Wireless

The decision was made after one day of meetings held at the IOC Headquarters in Lausanne during which Bell Globemedia/Rogers Media and CBC each gave a presentation and submitted their proposals to the IOC. The negotiation process started in November last year with preliminary discussions with media organisations in Toronto. Each proposal was discussed by an IOC delegation chaired by President Jacques Rogge, composed of IOC Executive Board Member Richard Carrión, Chairman of the Finance Commission and Head of the negotiations team for the US and Canadian markets, and IOC directors.

Commenting on the awarding of the Canadian TV rights, IOC President Jacques Rogge said: "I would like to thank Bell Globemedia/Rogers Media and CBC for their participation in this negotiation process and for their impressive presentations. I also wish to extend my thanks to Richard Carrión for his invaluable contribution. Bell Globemedia/Rogers Media came to us with a comprehensive package that will allow not only the broadest coverage of the Olympic Games but also the promotion of Olympic sports and Olympic values beyond the 16 days of competition. This substantial offer brings Canadian TV rights to an unprecedented level in terms of value and breadth and quality of coverage. We look forward to building strong working relationship with Bell Globemedia/Rogers Media ".

Ivan Fecan, President and Chief Executive Officer of Bell Globemedia and CEO of CTV Inc. said:
" We are thrilled to be chosen, and we thank the IOC for their confidence in us. Vancouver 2010 will be the biggest event of the decade in Canada and it's wonderful to be at the center of it. We are also looking forward to 2012, and beyond. Viewers are the winners here. The Bell Globemedia/Rogers Media partnership aims to have the most diverse and comprehensive coverage of the Olympics ever, fully utilising all of our media platforms, including conventional, specialty and multilingual television, radio, print, internet and mobile video platforms. By deploying all of these assets, we were able to make a strategic but responsible bid".

"With this partnership, the celebration and coverage of the Olympic Games will be available to more Canadians in more ways than ever before", said Mr. Tony Viner, President and CEO of Rogers Media Inc.

*Note: The host city for the Games of the XXX Olympiad will be chosen by a vote of the IOC Session in July 2005, selecting from five Candidate Cities listed in the order of drawing of lot: Paris, New York, Moscow, London and Madrid.
back to top