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14 Jan 2005
IOC News

Beijing 2008: Passion for the Olympic Games

“Passion for the Olympics: my Courtesy and Charm” is the title of an education campaign launched this week in Beijing in view of the Games of the XXIX Olympiad in 2008. Olympic champion Zhang Guozheng joined some 900 school students at the Jingshan School in Beijing to launch this campaign on promoting politeness and good manners amongst young people.

The boys and girls, representing all school students in the city, received new books entitled “School Students’ Manual of Amenity” and “New Children’s Rhymes” from Olympic champion and BOCOG Executive Vice-President Jiang Xiaoyu.

Joint operation
The campaign is jointly sponsored by the Culture and Ceremonies Department of BOCOG and the Beijing municipal government.

According to Long Xinmin from the municipal government, the campaign is designed to help develop good manners and habits among school children, such as taking the initiative to say “Hello” to people, being more understanding and tolerant of others, showing respect for elders and teachers and also showing pride in singing the National Anthem aloud in public. The campaign will go on for the next three years till 2008.

Learn more on Beijing 2008

Official website of Beijing 2008
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