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Beijing 2008: looking for a motto

Organisers of the Beijing 2008 Olympic Games are calling for a new Olympic motto that will help present the exciting image of the Beijing Games to an expectant global audience. The announcement was made by the Beijing Organising Committee for the Games of the XXIX Olympiad (BOCOG) at a press conference held in the Beijing Olympic Media Centre.

Easy to read and understand
The motto should be easy to read and remember, and can be understood and shared by people from different cultures. The motto, in both Chinese and English, should be emotional and inspiring, and can be presented with strong visual effects.

Deadline 31 January 2005
Submissions can be mailed to BOCOG’s Culture and Ceremonies Department, or sent via e-mail to by 31 January 2005. More information is available on BOCOG’s website BOCOG will unveil the new motto in the first half of 2005, when a series of promotional campaigns are also planned.

“Share the spirit” or “Light the Fire Within”
Games organisers have increasingly used Olympic mottos as an important platform to launch their communications campaigns. Themes from past Games, such as “Share the Spirit” of the 2000 Sydney Games, and “Light the Fire Within” of the 2002 Salt Lake City Winter Games, have caught people’s imagination and inspired millions around the world.

“New Beijing, Great Olympics”
The motto Beijing used during its bid campaign was “New Beijing, Great Olympics”. It has successfully helped the world to recognise that Beijing, a city with a history of more than 3,000 years and at the heart of China’s splendid culture, is also one of the fastest modernising cities in the world. The new motto that BOCOG is looking for will shift the focus from the city itself to the three concepts of 2008 Games (namely, Green Olympics, Hi-tech Olympics and People’s Olympics) and the universal values of the Olympic Movement, such as peace, unity, friendship, participation, inspiration, dedication, joy and fair play.

Learn more on Beijing 2008

Official website of Beijing 2008
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