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12 Jun 2007
Olympic News , Beijing 2008

Beijing 2008: A new-look website

The Organising Committee for the Beijing 2008 Games has today launched its brand new official web site. The new site is based on a solid foundation of quick Games-time turnaround, making use of mature, mainstream technology, an elegant colour scheme and tasteful design, and clear and simply organisation for ease of use.
From news reporting to interaction
Since its creation in 2001, the official web site of the Beijing 2008 Games has undergone numerous facelifts: from solely reporting news to becoming a comprehensive platform for news about Games preparations, society and sports events as well as interactive action with web users. The number of official web site visitors surpassed 1.3 million on the day the official mascots were released. 
A reflection of the Games’ image
From a design angle, the new official web site adheres to the Beijing 2008 image and look - using green-blue and Chinese-scholar-tree green as its main colours. The overall design has a perfectly balanced, aesthetically pleasing look, representing a green and humanistic Olympic Games, and possesses lasting representative Chinese characteristics and essence. In terms of content design, the new official site places more emphasis on the visitor’s experience. The organisation of the site is simple, with a more intuitive layout.  

In three languages
At present, the new site is available in three languages — Chinese, English and French. The specific requirements for language groups were fully considered in designing every part of the web site, from column placement to subject schemes.

Discover the new Beijing 2008 website on

Related story:

 London 2012 : Beijing 2008 launches new site
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