An exciting new brand – Athlete365 – unifying all the International Olympic Committee (IOC)’s athlete-focused initiatives has been created by athletes, for athletes, to support them on their journey to the Games, and beyond the sporting arena.
First teased at the 8th IOC International Athletes’ Forum in Lausanne in November last year, the platform forms a vital part of the IOC Athletes’ Commission (AC)’s new Strategy, which will shape the work of the Commission for the coming years.
“Athlete365 is a new concept of communication with athletes that will bring it to a higher level,” explains Slovakia’s Olympic bronze medal-winning shooter Danka Barteková, who is a member of the IOC AC and Chair of the Commission’s communications working group.
“We want to support athletes and communicate with them, not only during Games time but every day, on their journey to the Games, and after the Games are over.”
A connected approach
For many years, the IOC has supported athletes on and off the field of play through a number of coordinated programmes and events, including the Athlete Career Programme, Athlete Learning Gateway, Olympic Athletes’ Hub, IOC Space and International Athletes’ Forum.
These initiatives will now be united under one compelling brand, in order to promote the different strands of help and guidance that are available to the worldwide athlete community, and to enable athletes to better understand and connect with IOC programmes.
The support will be accessible via a centralised digital hub, physical outreach during Games time, and also locally through International Federations and National Olympic Committees.
A key part of this enhanced support is communication, and Athlete365 will increase engagement with athletes on essential topics by providing content that is both relevant and timely, and which will empower athletes throughout their journey.
“We can’t be effective if we can’t communicate – whether that’s amongst the global network of athletes’ commissions, or directly to the athletes,” commented IOC AC Chair Angela Ruggiero.
“Through Athlete365, we hope to create a means of communication that enables athletes to quickly connect with us and let us know what their needs and concerns are, so that we can support them more effectively.”
Athletes will be able to discover more at the Athlete365 Space during the Olympic Winter Games PyeongChang 2018, and their feedback will guide the future development of the platform.
To find out more, visit: www.olympic.org/athlete365