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Date
23 Aug 2008
Tags
IOC News , Beijing 2008 , Marketing

Another first at the Games thanks to Panasonic


Giving new meaning to the phrase “the bigger the better,” twelve-time Olympic sponsor Panasonic has been supporting the Olympic Movement since the Calgary 1988 Olympic Winter Games. It is providing more equipment than ever in Beijing, beating the Athens 2004 Olympic Games record by more than one-and-a- half times more devices. 
 
Large array-type speakers
The state-of-the-art audiovisual equipment Panasonic is contributing includes: large-screen display systems, surveillance cameras, broadcast equipment and professional audio systems.  RAMSA LA-3 large array-type speakers were unveiled at the Opening Ceremony. Gary Hardesty, Panasonic’s Audio System Consultant says: “This new speaker system features improvements that were designed especially for the Olympic Games, and draws on technology that was developed for our previous, large-venue audio systems.”
 
A truly large large-screen
Also on show during the Opening and Closing Ceremonies will be the company’s ASTROVISION large-screen display systems. And according to Panasonic’s Technology Director for the Olympic Project, Yoshiyuki Goto, ASTROVISION displays were first used at the Los Angeles Games in 1984 and have been used in the last 12 consecutive Games. He adds: “As you can imagine, they’ve brought some truly spectacular images to viewers over the years.”advanced, practical HD solutions as the industry transitions to high definition,” says Tadao Shimozuru, Director of Matsushita Electric’s Professional System AV Business Unit.
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