Acer to join TOP Programme in 2009
The International Olympic Committee (IOC) today announced that computer manufacturer Acer will join The Olympic Partner (TOP) Programme in 2009.
The agreement with the Olympic Movement, which begins on 1 January 2009, positions Acer as the official worldwide partner in the computing hardware category for the Vancouver 2010 and London 2012 Olympic Games.
As the current Worldwide TOP Partner in the “computing equipment” category, Lenovo is the official provider for the Games of the XXIX Olympiad in Beijing in 2008, over 200 National Olympic Committees and their Olympic teams, and the IOC, until 31 December 2008.
IOC President Jacques Rogge said, "We are delighted that we will welcome Acer to the TOP Partner Programme in 2009. For the Olympic Movement, this partnership will deliver funding to help stage the Olympic Games in Vancouver and London, technology and services to manage the logistical demands, and people to staff some of the most critical functions. In addition, the relationship will play an important role in the promotion of the Olympic Movement and sport across the globe. I would also like to place on record our thanks to our current TOP partner in the computer equipment category with whom we are working very closely in preparation for the Beijing 2008 Olympic Games."
“The universality of the Olympic Games will exercise a strong influence on us, as it will contribute to gathering people together beyond prejudices and in full respect of diversity”, explained JT Wang, CEO of Acer Inc. “This principle is at the basis of our mission and commitment to making technology universal and free from any limitation.”
IOC Marketing Commission Chairman Gerhard Heiberg added, “All the companies involved in the TOP sponsorship programme are leading global brands. As a well-known computer equipment manufacturer, Acer will make an important commitment to support sport and the world’s Olympic athletes, as well as the Organising Committees of the Vancouver and London Olympic Games.”
“The experience with the International Olympic Committee will bring a fresh and new approach”, commented Gianfranco Lanci, the President of Acer Inc. “It will be like being part of a huge community of men and women who, though sharing different feelings and emotions, are driven by a common intent to promote an open dialogue built on solidarity and support. Seen in this perspective, differences become beneficial to all parties, something that is in line with Acer’s objective to build easy-to-use technological solutions that are shaped around real people and real needs.”
NOTE TO EDITORS
About the Worldwide TOP Programme
World-wide Partners already confirmed for Vancouver 2010 and London 2012 are:
Coca-Cola, Acer, Atos Origin, GE, McDonalds, Omega, Panasonic, Samsung and Visa.
Panasonic and Samsung are signed up until 2016, and Coca-Cola until 2020.
TOP stands for The Olympic Partner programme. Created in 1985, the TOP programme, managed by the IOC, is the only sponsorship with the exclusive worldwide marketing rights to both Winter and Summer Games.
As an event that commands the focus of the media and the attention of the entire world for two weeks every other year, the Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.
Sponsor support is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement. Commercial partners also provide vital technical services and product support to the International Olympic Committee (IOC), Organising Committees (OCOGs) and National Olympic Committees (NOCs).
Please note: As the current Worldwide TOP Partner in the category of "computing equipment", Lenovo is the official provider of computing equipment for the Games of the XXIX Olympiad in Beijing in 2008, over 200 National Olympic Committees and their Olympic teams, and the IOC, until 31 December 2008.
For more information please contact the IOC Communications Department, Tel: +41 21 621 60 00, email: firstname.lastname@example.org