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16 Mar 2006
IOC News

A student from Ticino wins the “Backstage by Kodak” contest

This week at the Olympic Museum, the jury of the “Backstage by Kodak” contest chose the photography best expressing the “Olympic spirit”. This was by Gabriella Meyer from the Ticino region of Switzerland, a student at the “Centro scolastico per le industrie artistiche”. Miss Meyer will fly to New York for a weekend, where she will be able to admire her photography projected on Kodak’s Times Square Gallery.
During the XX Olympic Winter Games in February, Kodak, a partner of the Games for more than 100 years, is supporting local area with its new gallery Up to 26 February, the internet allowed talented youngsters from five photography schools based in Switzerland to express their vision of the Olympic spirit during the Turin Games.
Apprentice photographers: a fresh and spontaneous vision
“We see the apprentice photographers as ambassadors for Kodak cameras, said Gregory Bohren, Managing Director of Kodak Switzerland. Firstly, they exploit digital technologies thoroughly and, secondly, their vision is fresh and spontaneous - two qualities dear to amateur photographers”.
Partnership with the Olympic Museum
Organised in partnership with the Olympic Museum and the Swiss Olympic Association, the project’s aim was to promote skills in digital technology through contemporary visions of youngsters passionate for photography. Each of their shots was displayed in a virtual online gallery “Backstage by Kodak”, where the public was invited to vote for their favourite photo. The most successful photography of the contest will shortly be the subject of a travelling exhibition.


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