A Rendezvous with Samsung!
The Olympic Rendezvous @ Samsung (OR@S) OR@S is an exciting and engaging brand pavilion featuring the latest in cutting-edge wireless communications technology while offering a relaxing retreat for athletes, their families, and spectators alike. The OR@S will also present spectacular live entertainment and appearances by Samsung Athlete Ambassadors like Hayley Wickenheiser, Jarome Iginla and Wayne Gretzky, all as part of the unforgettable moments to be witnessed during the Games.
The Olympic Rendezvous @ Samsung (OR@S) is Samsung’s flagship Olympic programme and a landmark of their Olympic Partner activation during Games time. It has been staged at every Olympic Games since first being introduced for Sydney 2000.
The OR@S is hosted at David Lam Park as part of the City of Vancouver’s ‘Live Site’ to celebrate the Vancouver 2010 Olympic Winter Games. It is situated in a large urban park setting and in close proximity to the main competition venues and the Athletes’ Village. The period of operation will be during the Games, which run from 12 to 28 February, and will be open to the public free of charge.
Samsung is very proud of its many contributions to the Olympic Movement, including supplying the handsets and communications platform for the Wireless Olympic Works (WOW), which keeps Olympic officials, athletes and media connected and informed during the Olympic Games. At the core of the WOW platform is Samsung’s drive to integrate cuttingedge global mobile phone trends to inform on the Olympic Games. Since first being introduced for Athens 2004, WOW has redefined the way in which international sporting events are organised and managed, representing one of Samsung’s most important contributions to the sporting world.
And for the first time ever, Samsung makes the WOW technology platform available to the general public for Vancouver 2010 allowing fans from around the world to download and install the Public WOW Application to receive up-to-the-minute information, including real-time Games progress,
medal standings and more on their Samsung mobile phones.
WOW continues Samsung’s long-term commitment to the Olympic Movement through its wireless technologies, operational support and the enhancement of people’s experiences during the Games.
Samsung first became involved with the Olympic Movement as a local sponsor of the Seoul 1988 Olympic Games. Samsung became a Worldwide Partner in the Wireless Communications Equipment category for the Nagano 1998 Olympic Winter Games and has maintained its role as a Worldwide Olympic Partner for all subsequent Olympic Games to date, which will continue through to the Rio 2016 Olympic Games.