A Quote a Day: thoughts on the Olympic Games
In the age of the iPod, the digital phone and the satellite beam, how could a two-hour interview with President Rogge fit with 17 days of sports-filled television? From this reflection the “A Quote a Day” project was born, an educational programme run on www.olympic.org and made available also to all TV rights-holding broadcasters for the duration of the Beijing Olympic Games.
Twenty educational vignettes
Twenty educational vignettes lasting around 45 seconds have been produced, each dealing with a specific topic. So far www.olympic.org has aired the ones of President Rogge “on Rogge”, on Olympic history, the Olympic flag and the role of the IOC President. All the clips are truly educational, and should help the younger audience to better understand the Olympic Games and the values linked to them.
The “A quote a day” project has been produced for the IOC by the Australia-based Carnegie Enterprises, which is preparing an overall educational programme entitled “The Heart and How of the Olympic Movement”. This is the sporting component of the Analecta, their encompassing body of material about the “how” of achievement - from global leaders from diverse sectors, namely presidents and prime ministers, CEOs, creators and artists, architects and engineers and, of course, inspiring sports men and women
“Passionate about oceans”
President Rogge is used to interviews with questions linked to day-to-day topics. His interview with Georgina Carnegie was different, however, as the focus was put on the educational aspects of the Olympic Movement. “President Rogge is passionate about the ocean and our environment. He is deeply appalled by the increasing amounts of rubbish that are invading the clear blue seas he sailed on as a boy. My other great moment was listening to the President describe the best and worst moments of his Olympic life – of the sailor unused to spectators in his sport entering the Olympic Stadium to the roar of a Mexican crowd, and his profound sadness when he received the news of the attack during the Munich Games”, Georgina Carnegie comments on the interview.