- 17 Jun 2002
- IOC News
2002 Olympic Winter Games Breaks New Records
Unprecedented Marketing Success Outlined in 'Marketing Matters'
LAUSANNE, Switzerland (17 June 2002)- The International Olympic Committee (IOC) today confirmed the outstanding marketing success of the XIX Olympic Winter Games in Salt Lake City, with record breaking results in broadcasting, licensing, internet and sponsorship.
Statistics in all marketing-related areas demonstrate that new standards have been set. The figures, outlined in detail in the IOC's 'Marketing Matters' newsletter, which can be found on the IOC web site, show:-
Most successful Olympic broadcast in Winter Games history
Salt Lake sold more available tickets than any other Olympic Games
Olympic sponsorship programme generated more revenue from fewer sponsors
'Marketing Matters' and the 2002 Global Broadcast report are available on the IOC web site.
For further information, please contact Karen Webb, IOC Marketing on +41 79 615 1339.