#UnitedByTheFlame, the Buenos Aires 2018 campaign to light up the world with the Youth Olympic Flame
On 3 August, the Buenos Aires 2018 Youth Olympic Games Organising Committee launched its #UnitedByTheFlame campaign, which invites social media users to carry their own digital flame during the 60-day Torch Tour.
The initiative aims to raise awareness of the Youth Olympic Games in the spirit of hope, solidarity and peace represented by the “sacred flame”, which will start its journey to all corners of Argentina on 5 August. The campaign will invite social media users to share their stories on Instagram using the hashtag #UnitedByTheFlame, with a gif bearing the Youth Olympic flame logo designed by Buenos Aires 2018. They will also be invited to write a message for the image that relates to the Olympic values.
The customised image can be downloaded to be published on other social networks. The gif will be available as “Youth Olympic Flame”.