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16 Aug 2004
IOC News

"Media Outreach" programme for 14 journalists from around the world

Imagine that you are the only journalist covering the Olympic Games for your country. This is the case for some of the 14 journalists invited by the IOC and the Reuters Foundation to the Games in Athens. “Media Outreach” is the name of the programme which is enabling thousands of people to obtain coverage which truly responds to their needs.

Different experiences
The 14 journalists* from Asia, Africa and South America are all from different backgrounds. Some have already attended several editions of the Olympic Games and are experts on Olympism. Others are new to the Games, and are discovering the magic of the event for the first time. “I am thrilled to be here to follow the performances of our delegation, and all the African athletes”, said the representative from Chad.

Reuters Foundation
The Reuters Foundation is supporting the “Media Outreach” programme. Over three days, the Foundation will be holding a workshop enabling journalists to share their experiences; learn more about the Olympic Movement and the Games; and hone their journalistic skills.

Photo Kishimoto Corporation
This is the third time that Japanese photo agency Photo Kishimoto Corporation has been involved in this project. Three photographers are available to the journalists to illustrate their stories. “Such is the philosophy of the Olympic Movement,” said project coordinator Yo Nagaya, “and we are happy to offer our support.”

Since 1996
The IOC has been inviting journalists to the Olympic Games since 1996. “This is another aspect of the universality of the Games: the possibility of spreading the Olympic values all over the world”, said Tomas Sithole, Director of the IOC Department of International Cooperation and Development.

* Afghanistan, Barbados, Botswana, Burundi, Chad, Cook Islands, Eritrea, Mauritania, Mongolia, Palestine, Panama, Sierra Leone, Sudan and Swaziland.
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