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“Giving is Winning” – the campaign gets off to a flying start!

With a few months to go until the Games in London, the “Giving is Winning” campaign is gathering momentum. The IOC, in partnership with the United Nations High Commissioner for Refugees (UNHCR) and the London 2012 Organising Committee (LOCOG), is increasing its efforts to ensure that this third campaign is just as successful as in the previous editions, in Athens in 2004 and Beijing in 2008.

The National Olympic Committees (NOCs), International Federations (IFs), sponsors, recognised organisations, and members and supporters of the Olympic Movement have all been invited to participate in this solidarity campaign, donating unused clothing and sports outfits, which will then be distributed by the UNHCR to various refugee camps throughout the world.  

The following are some examples of recent NOC donations. The British Olympic Association has donated more than 15,000 items, which have been distributed in Serbia, in collaboration with the UNHCR. In Singapore, the NOC is currently organising a collection among all the athletes who participated in the South-East Asian Games. The Iranian and Cypriot NOCs have also made major donations. As for the Chinese Taipei NOC, it has made a commitment to collecting the equivalent of a skip of clothing for this campaign.

The TOP sponsors have also made a commitment to this campaign. The Dow company has announced it is holding a collection within its organisation in Switzerland.

Objective: 100,000 articles for London

For the first campaign, in Athens in 2004, some 30,000 items were collected. Four years later, in Beijing in 2008, a total of 75,000 items of clothing were donated. For the Games in London, we are aiming at the 100,000 mark. We are counting on you to join us in providing clothing to millions of people in need, thus giving them hope. Every single item counts!

To find out more about the Giving is Winning campaign and to make a donation, click on

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