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03 Aug 2003
IOC News

"Dancing Beijing": the 2008 Olympic emblem unveiled

The official emblem for the Games of the XXIX Olympiad in 2008 was presented to the world at a ceremony held by the Beijing Olympic Organising Committee (BOCOG). The emblem, entitled "Dancing Beijing," resembles a red Chinese seal enclosing a lively dancing figure. It combines elements of traditional Chinese culture with the true Olympic spirit and values. Drawn in graceful traditional Chinese calligraphy, "Dancing Beijing" celebrates the spirit of athletes, of every Olympian, and of China.

In a video message, the IOC President Jacques Rogge, congratulated the efforts of BOCOG and their continued commitment to the promotion of Olympism and sport in the country. "Your new emblem immediately conveys the awesome beauty and power of China which are embodied in your heritage and your people," Rogge said, "In this emblem, I saw the promise and potential of a New Beijing and a Great Olympics. This is a milestone in the history of your Olympic quest."

The new emblem was unveiled in the presence of 2,008 VIPs and to an audience of 400 million TV viewers at a live broadcasted gala show that the BOCOG staged in the Temple of Heaven, one of Beijing's greatest historic tourist attractions.

One of the highlights of the gala event was a special ceremony where the BOCOG President Liu Qi awarded a traditional Chinese seal of the new emblem to Hein Verbruggen, Chairman of the IOC Coordination Commission for the Games of the XXIX Olympiad in Beijing 2008.

The seal presented symbolizes Beijing's 'seal of promise' and commitment to hosting great Olympics. It is one of an identical pair carved out of a whole piece of precious jade from Northwest China's Xinjiang. The other one is to be kept in a planned Olympic Museum that Beijing will build after the 2008 Olympic Games.

Learn more on Bejing 2008

Official website of Beijing 2008
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