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The Marketing Commission advises the IOC Session, the IOC Executive Board and the IOC President, giving guidance, perspective and ideas in the area of Olympic marketing which will assist the IOC to continue to generate, enable and grow long-term revenue streams for the Olympic Movement.
The responsibilities of the Marketing Commission are to:
The Marketing Commission is supported by IOC Television and Marketing Services.
Olympic marketing helps perpetuate the work of the Olympic Movement, by providing resources, programmes and financial support. All programmes and actions of a partner should be designed to enhance and protect the Olympic image and Olympic values.
Learn more about the history of Olympic marketing
Richard L. CARRIÓN
Patrick Joseph HICKEY*
Richard W. POUND, Q.C., Ad.E.
Seung Min RYU
Juan Antonio SAMARANCH
James TOMKINS, OAM
Lana AL JAGBER
Fiona DE JONG
Francesco RICCI BITTI
Director of Television and Marketing Services
* Temporarily self-suspended