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The Marketing Commission advises the IOC Session, the IOC Executive Board and the IOC President, giving guidance, perspective and ideas in the area of Olympic marketing which will assist the IOC to continue to generate, enable and grow long-term revenue streams for the Olympic Movement.

The responsibilities of the Marketing Commission are to:

  • Review and study possible sources of financing and revenue for the International Olympic Committee (IOC) and the Olympic Movement, while ensuring that control of sport remains with sports authorities;
  • Make recommendations to the IOC Executive Board regarding marketing and related programmes;
  • Monitor the implementation of the IOC's marketing and related programmes, and report thereon to the IOC Executive Board;
  • Seek means of maximising the potential benefits to the Olympic Movement available through association with marketing partners.

The Marketing Commission is supported by IOC Television and Marketing Services.

Protection of the Olympic values

Olympic marketing helps perpetuate the work of the Olympic Movement, by providing resources, programmes and financial support. All programmes and actions of a partner should be designed to enhance and protect the Olympic image and Olympic values.

Learn more about the history of Olympic marketing

Chair

Tsunekazu TAKEDA

Membres

Patrick BAUMANN
Richard L. CARRIÓN
Ottavio CINQUANTA
René FASEL
Gerhard HEIBERG
Patrick Joseph HICKEY*
Richard PETERKIN
Alexander POPOV
Richard W. POUND, Q.C., Ad.E.
Seung Min RYU
Juan Antonio SAMARANCH
Karl STOSS
James TOMKINS, OAM
Gerardo WERTHEIN
Zaiqing YU
Abdullah AL-GHAMDI
Lana AL JAGBER
Yael ARAD
Hasan ARAT
Scott BLACKMUN
Maria CLARKE
Fiona DE JONG
Ary GRAÇA
Alfons HÖRMANN
Jiri KEJVAL
Stravoula KOZOMPOLI
Vladimir LISIN
Francesco RICCI BITTI
Ådne SØNDRÅL
Haruyuki TAKAHASHI

Director in charge

Director of Television and Marketing Services

* Temporarily self-suspended


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